TaylorMade’s MES Solution Transforms Made-to-Order Sporting Goods Manufacturing – Case Study

Golf isn’t just a pastime anymore; it’s a booming business and a cultural phenomenon. From weekend warriors hitting the links to tech-savvy pros chasing every competitive edge, the game is growing at lightning speed. With participation soaring and demand for customized equipment on the rise, the golf industry isn’t just keeping pace — it’s setting records. And TaylorMade Golf Company is leading the charge, blending innovation, precision, and personalization to capture a market hungry for the perfect fit.

TaylorMade, a global leader in the golf industry, embarked on a groundbreaking initiative: Project LIFT. This ambitious initiative aims to transform their manufacturing operations to enable highly customized product offerings. The goal is to provide customers with unique, made-to-order sporting goods while maintaining efficiency and controlling costs.

Achieving this vision required a shift away from traditional systems that were rigid and unable to handle the complexities of customization. Instead, TaylorMade needed a flexible, scalable, and agile MES (Manufacturing Execution System) to help them:

  • Manage and track custom orders: Seamlessly track and process individualized customer requirements.
  • Optimize inventory: Maintain lean inventory levels while ensuring timely availability of raw materials.
  • Analyze production costs: Accurately monitor and manage costs associated with customization, including labor and scrap impacts.

TaylorMade ultimately chose Eyelit Technologies to deliver the MES solution that would power Project LIFT and they did so based on the following requirements.

MES Sourcing Requirements

Flexibile MES Solution Requirement

The MES solution must be designed to adapt quickly to evolving business needs. Its modular and configurable architecture allows TaylorMade to implement a system tailored to their customization goals without excessive costs.

Comprehensive Functionalit Requirement

The platform offers an extensive suite of features that addressed every aspect of TaylorMade’s requirements, including:

  • Real-time tracking of orders, labor and inventory
  • Inventory and operations visibility to drive continuous improvement
  • Integration with ERP and smart factory systems to ensure consistency with data

Seamless ERP Integration and Extension Requirement

The MES seamlessly integrats with TaylorMade’s existing ERP systems, ensuring a smooth transition while enabling advanced features like IoT-driven process optimization and smart factory controls.

Proven Results Requirement

The MES solution provider must have a track record in delivering measurable improvements in manufacturing efficiency, cost management, and operational visibility.  It must provide TaylorMade with the confidence that the solution would deliver on their goals.

Results Delivered by Implementing Project LIFT

Since implementing Eyelit Technologies’ MES, TaylorMade is now pursuing significant impacts including:

Cost Management

Real-time visibility into production costs is expected to enable better decision-making and cost control across the factory.

Inventory Optimization

Visibility to real-time inventory status enables initiatives to reduce buffers and optimize inventory positions across the factory.

Operational Efficiency

Understanding information related to scrap reasons and locations enables significant improvements in on-time delivery and throughput.

The success of Project LIFT is a testament to the power of pairing cutting-edge technology with a visionary strategy. Eyelit Technologies’ MES is a critical enabler of this success, empowering TaylorMade to achieve their goal of delivering customized products without compromising efficiency or profitability.